The Audi Design Project: Powell Street Promenade by Walter Hood

Powell Street Promenade — a new and innovative pedestrian space in the heart of San Francisco’s downtown has transformed two blocks between Ellis and Geary Streets, along the famed Powell Street cable car line, addressing overcrowding by creating an enjoyable public space to eat, chat and relax. It also provides visitors and residents with a comfortable place to plan their visit out of the bustle of the corridor. This vibrant pedestrian corridor is one of the busiest in the nation and is typically traveled by more than 100,000 people on an average weekend. The Powell Street Promenade is the largest ‘Parklet’ installation in the City.

Audi of America partnered with the City & County of San Francisco and the Union Square Business Improvement District (BID) to provide the necessary funds and guidance on the cutting-edge and modern design of the Powell Street Promenade.

Designed by Walter Hood of Hood Design Studio, the overall aesthetic of the promenade is guided by a forward-thinking, people-friendly, environmentally-conscious philosophy. By repurposing the on-street loading lanes along these two blocks of Powell Street, the Promenade provides six additional feet of continuous pedestrian space and adds amenities such as custom designed aluminum benches,  planters, tables, rails, landscaping, bike parking, and other pedestrian-friendly features. Low-energy Light Emitting Diodes (LED) lights will illuminate the space through power collected from solar panels. All landscaping is drought tolerant and materials used are designed to be long-lasting and reusable. People utilizing this Promenade will also have access to free Wi-Fi; which was installed as part of the project. Audi used the same principles that define the brand’s innovative approach to car making throughout this process. The Union Square BID will maintain the Promenade and keep it clean and activated.

Additional details can be found at

Related Stories from Around the Web

Powell Street Promenade Enlivens the ‘Heart of San Francisco’s Downtown’ – SF Streets Blog

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